Data & Signals
Instrumentation, tracking, data pipelines and consistent definitions. A shared basis for understanding what is happening.
ObserveData / Intelligence / Execution
Applied intelligence.
Built to execute.
We build and operate technology that turns data into decisions and decisions into measurable outcomes.
Across our own products and partner businesses, we connect data infrastructure, specialised intelligence and controlled execution.
Explore our systemsIntelligence in operationDE / 2026
Data infrastructureDomain intelligenceDecision systemsExecution capability
01 / SystemsFrom signal to structure
Systems for
decision and execution.
Instrumentation, data models, interpretation and execution are connected engineering disciplines. We develop the infrastructure and operating logic that connect them.
Intelligence Systems
Domain logic, analytics and AI bring context to the data. Interpretation built around the question, the evidence and the decision.
UnderstandDecision Systems
Explicit objectives, constraints and policies turn interpretation into a course of action. Clear boundaries for both people and software.
DecideExecution Infrastructure
Integrations, automation and reliable operating workflows. Actions stay connected to permissions, checks and accountable ownership.
ActMeasurement & Learning
Outcomes return to the system as evidence. Measurement, review and feedback inform what to improve, continue or stop.
LearnGrowth Platform
Acquisition, measurement, decision support and execution connect across the growth cycle. Reusable capabilities, adapted to each business.
Compound02 / IntelligenceDomain-specific models and logic
Domain-specific
intelligence.
Data structures, models and validation requirements differ by domain. We develop specialised intelligence for concrete operating questions, using shared engineering principles.
InboxEdge
Intelligence
Campaign signals, performance reporting and commercial context brought together for better operating decisions.
Food
Intelligence
Nutrition, food data and product context. A domain where useful answers depend on structure, evidence and careful interpretation.
Explore Food IntelligenceProduct
Intelligence
Behaviour, feedback and product evidence connected to the decisions that shape what gets built and improved.
KINNO Intelligence
Intelligence built
for continuity.
KINNO Intelligence is the adaptive intelligence layer behind KINNO.
It combines context, models, tools, sources and verification so KINNO can do more than return a single model response.
KINNO is designed around continuity. Relevant context can remain useful across conversations, with permissions and source provenance as part of that context.
Explore KINNO IntelligenceOur engineering principle
AI is a component.
The system is larger.
We use AI where reasoning, interpretation or generation adds value. Reliable operation also needs explicit, testable systems for truth, permissions, policies and critical execution boundaries.
Models inform judgement. The surrounding system determines what an action is allowed to do and how its result is checked.
03 / Decision & ExecutionControl is part of the architecture
Built for real
operating conditions.
Decision support and execution have different requirements. We design the interfaces, permissions and checks that connect them.
Make the decision explicit.
What are we trying to change? Which evidence supports it? Which constraints apply? The decision must be understandable before it becomes executable.
Keep the action controlled.
Authority, reliability and verification belong inside the workflow. Automation works within defined boundaries, with human judgement where it matters.
Inside the operating discipline
Evidence before action. Separate observed facts from model interpretation and proposed decisions.
Authority before effect. A recommendation does not itself grant permission to execute.
Verification after execution. Check the actual result and feed it back into the next decision.
Growth / A continuous learning disciplineG / 01/06
Acquire. Measure. Understand.
Decide. Execute. Learn.
04 / ApplicationsTechnology meets the business
Technology in real
operating environments.
Our technology is built inside businesses that have to work in the real world, with real users, real partners and measurable outcomes.
KalorienKlar
Consumer product development
Food Intelligence
Product and decision systems
KINNO
Persistent AI companion built around long-term context, relationship continuity and real everyday assistance.
Powered by KINNO Intelligence and Persistent Context Infrastructure.
InboxEdge
Growth infrastructure and inbox operations combining intelligence, distribution and access across established inbox ecosystems.
InboxEdge Intelligence
Performance data, campaign intelligence and decision support.
Inbox Ads
Strategic inbox advertising and distribution.
trustedDialog
Verified brand presence for business email, with brand logos and trustedDialog verification in supported inboxes.
Inbox ecosystem accessGMX / WEB.DE / TELEKOM MAIL / FREENET / 1&1 / IONOS
Outcome / Back to signalThe result is
The result is
the next signal.
Execution closes the loop only when the result is understood.
Measurement and learning feed outcomes back into the system, informing what to improve, continue or stop.
05 / EcosystemBeyond operations
Built within a
broader ecosystem.
mediaStrauß operates within a founder-led business environment spanning digital products, growth operations and technology investments.
Our wider environment connects building and operating businesses with the long-term investment perspective of 2M Strauß Holding GmbH.
Selected early-stage investment
Filestage
Investment held through
2M Strauß Holding GmbH.
Building, operating and investing bring different perspectives to one challenge: turning technology into a durable business.
06 / CompanyBuilt in Germany
Independent thinking.
Operating discipline.
mediaStrauß is a founder-led technology company based in Germany.
We build products, develop intelligence and create the systems needed to put both to work. Technical depth and direct responsibility stay close together.
Axel StraußFounder / mediaStrauß